RECESS ZERO PROOF
Recess stands at the forefront of the adaptogen-infused beverage craze, having recently unveiled a drink that's poised to become your new favourite without any of the consequences. We helped create a new line which includes four flavors: Lime Margarita, Grapefruit Paloma, Watermelon Mojito, and Ginger Lime Mule. The brand's in-house formulator crafted each of the flavors to recreate beloved cocktail flavors minus the alcohol and, undeniably, without the hangover. Enriched with Guayusa and Adaptogens, it's designed to transform social gatherings from buzzed to balanced.
Our approach to design was driven by the understanding that people want to be the best at the party and not let the party get the best of them. The results, a crafted series of invigorating, alcohol-free alternatives perfect for creating unforgettable moments.
We worked hyper collaboratively with the Recess team on this breakthrough packaging, quickly moving from conceptualization to production in just three short months.
DISCIPLINES
Brand Strategy, Tone of Voice, Design Strategy, Visual Identity, Art Direction, Brand Style Guide, Content Creation and Launch Support.
CREATIVE PARTNERS
Created while freelancing at Interact Brands in collaboration with (DD) Cyrus Blais and (SD) Dave Fung with renders by Lyons Visuals and photography by Heidis Bridge.
FEATURED
The Dieline, Ad Age, USA Today, Delish, Billboard, and Refinery29.