BRAHMA
For Brahma, the moment is what you make of it. It's is about finding the magic in the mundane, designed to inspire us to find new ways to reconnect, recharge and refresh.
Our commitment to quality is rooted in our past, which is why we looked back and refreshed our most ownable assets. Our “Muse” represents our youthful energy while Chopp is the promise of a smooth freshly poured draught beer, no matter where you are. Whether in a bottle, can, or pint, Brahma delivers on the most refreshing moments in life.
A little shine, a little grit makes Brahma the perfect beer for those who want to make get-togethers happen. So grab a crate, pick a spot, and make the most of every moment.
DISCIPLINES
Brand Identity, Packaging Design, Tone of Voice and Art Direction.
CREATIVE PARTNERS
This project was created while working at Jones Knowles Ritchie in collaboration with (ECD) Tosh Hall, (CD) Alex Boulware and (SD) Kyle Wessel with illustrations by Filip Yip.
