GOOD & GATHER
Target’s new flagship grocery line Good & Gather invites everyone to the table by providing healthy, affordable food that’s both accessible and inspiring. The challenge was to develop a taste-forward brand that puts flavor above all else, bringing the Joy of Target to food.

We want people to feel confident that they’re serving their families great-tasting food that doesn’t cut corners on quality or design, making it easier for them to feel good about their choices. So, we developed a tight system for a portfolio of over 2,000 plus items, and counting! We created distinct look-and-feels for all of our pillars, core, kids, organic, seasonal, premium and plant based product lines. Each and every pack comes with the promise of real, delicious food.

Go ahead, start dreaming about less-stressful, utterly delicious, affordable meals with your favorite people. Get ready to shop Good & Gather.