BEVEL SHAVE
Men’s grooming is one of the fastest growing markets in the beauty/self-care industry. But despite countless options on the shelves, people of color find it incredibly difficult to find products that work for them.
Introducing Bevel, the first Black-owned, head-to-toe personal care brand created specifically for Black men. Customized solutions with the best ingredients meet skin and hair needs. That’s the bevel difference. Bevel has incredibly high standards when it comes to grooming, and you should too. We created a brand that combines the aesthetic and precision of a barbershop shave with the convenience of at-home grooming. So you can shave with confidence.
Bevel is committed to empowering Black men to look and feel their best every day. Our goal, delivering on your grooming needs and providing personalized solutions that cater to your individual style and preferences. Bevel brings you into focus.
DISCIPLINES
Brand Identity, Packaging Design, Brand Guidelines, Art Direction and Experiential.
CREATIVE PARTNERS
This project was created while working at Jones Knowles Ritchie in collaboration with (CD) Dan Gladden, (DD) Alex Boulware and (SD) Aaron Stephenson with renders by Justin Goode.
RECOGNITION & FEATURED
Clio’s - Fashion & Beauty: Mass - Shortlist. Business Insider, GQ Magazine, Fast Company.