BEVEL SHAVE
Men’s grooming is one of the fastest-growing markets in the beauty and self-care industry. Yet, for far too long, Black men have faced limited options when it comes to products made for their skin and hair.
Introducing Bevel—a pioneering Black-owned, head-to-toe personal care brand created specifically for Black men. Thoughtfully designed solutions with the best ingredients meet real grooming needs. That’s the Bevel difference. We bring the precision and aesthetic of a barbershop shave to the convenience of at-home grooming—so you can look and feel your best, every day.
At Bevel, we’re committed to redefining standards in grooming. Our goal is simple: deliver products that honor your individuality, your style, and your confidence. Bevel puts you at the center.
DISCIPLINES
Brand Identity, Packaging Design, Brand Guidelines, Art Direction and Experiential.
CREATIVE PARTNERS
This project was created while working at Jones Knowles Ritchie in collaboration with (CD) Dan Gladden, (DD) Alex Boulware and (SD) Aaron Stephenson with renders by Justin Goode.
RECOGNITION & FEATURED
Clio’s - Fashion & Beauty: Mass - Shortlist. Business Insider, GQ Magazine, Fast Company.














