BALL CORPORATION
For Ball Corporation, a 145-year-old leader in aluminum packaging, we created a modern corporate identity built to endure. Centered around their new “Infinity” mark — symbolizing boundless potential — the system embodies the brand’s mission: to unlock the infinite potential of aluminum to advance a world free from waste. The visual language is minimal yet confident, designed as a future-facing legacy for a company steeped in heritage.

The identity pairs a deep, dark palette with a refreshed electric blue, creating a striking contrast that celebrates aluminum’s luminous qualities while signaling a bold, modern era for the brand. A custom icon suite extends the system’s versatility, allowing Ball to communicate its diverse capabilities with precision and consistency. The project encompassed a complete brand guideline and a refreshed corporate website, ensuring the new identity is cohesive across all touchpoints.